Jilleo Recio, CEO of RĒJINS, faced significant challenges in creating sophisticated, engaging website copy that aligned with their brand values. The existing process was frustrating and time-consuming, with several hurdles:

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• Hiring Professional Copywriters: Jilleo tried hiring professional copywriters but found the process difficult and expensive. The turnaround time was slow, and the copywriters struggled to capture the essence of the RĒJINS brand. Despite extensive vetting, it was challenging to find writers who could adequately understand and reflect the brand’s tone and style. Professional copywriters were quoting over $3,000 for website copy, which was beyond Jilleo’s budget.
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• Using Generic AI Tools: Jilleo then turned to ChatGPT to create the copy himself. However, this approach led to going in circles without achieving the desired quality. The generic AI tools did not fully grasp the unique brand elements of RĒJINS, resulting in subpar copy that required significant revisions.
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• Impact on Operations: The inefficient copywriting process consumed a lot of Jilleo’s time, detracting from other critical business areas. The inability to produce high-quality, brand-aligned copy in a timely manner was a major roadblock, affecting overall operations and user engagement.

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Given these challenges, Jilleo needed a solution that was cost-effective, high-quality, and capable of delivering the copy quickly.

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Emma, the custom GPT copywriting partner, was integrated into RĒJINS’s workflow to address these challenges. Emma was designed to deeply understand the RĒJINS brand, its guidelines, and best practices, making it as effective as an integral team member.

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Workflow Transformation with Emma

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1. Copy Creation

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Old Way: Crafting website copy manually, which was time-consuming and inconsistent.

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With Emma: Emma generates initial drafts of the copy, capturing the essence of the RĒJINS brand with sophisticated and descriptive language.

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Benefit: High-quality, consistent copy that requires minimal revisions.

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"The quality is great and has saved me time in writing the copy myself. I like the choice of words used as it captures the essence of the brand."

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2. Consistency and Tone

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Old Way: Maintaining the brand’s tone and style manually, often leading to inconsistencies.

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With Emma: Emma maintains a consistent brand tone and style across all content.

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Benefit: Professional and brand-aligned copy that meets expectations.

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"It’s very consistent in maintaining the brand’s tone and style."

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3. Cost-Effectiveness

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Old Way: Hiring external copywriters, which was costly and required multiple revisions.

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With Emma: Emma provides a cost-effective solution, eliminating the need for expensive copywriters.

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Benefit: Significant cost savings while maintaining high-quality standards.

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"It definitely saves money vs hiring a copywriter, who can charge hundreds of dollars if not more for their time. It’s a lot more cost-effective as there are no limits to revisions."

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4. Time Efficiency

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Old Way: Spending extensive time on creating and revising copy.

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With Emma: Emma saves approximately 3 hours per task, allowing the team to focus on other critical business areas.

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Benefit: Time efficiency and the ability to focus on more important tasks.

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"Emma saves RĒJINS at least 3 hours per writing task, allowing the team to focus on other critical business areas."

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5. Client Collaboration

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Old Way: Collaborating with human copywriters, which was often time-consuming and less effective.

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With Emma: Emma facilitates a collaborative and efficient workflow, acting as a colleague who understands the business.

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Benefit: Seamless collaboration and efficient workflow.

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"Yes, it usually generates strong copy the first try and doesn’t need too many revisions."

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Emma has become an integral part of RĒJINS’s marketing team. The AI partner delivers consistently high-quality copy, maintaining the brand’s tone and style while requiring minimal revisions. The cost-effectiveness and time efficiency provided by Emma have allowed the team to focus on other important aspects of the business.

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Results:

• Enhanced Copy Quality: Emma produces professional and brand-aligned copy quickly and efficiently.
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• Cost-Effectiveness: Significant savings compared to hiring external copywriters.
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• Time Efficiency: Saves approximately 3 hours per task, allowing the team to focus on other critical business areas.
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• Customer Feedback: Jilleo Recio, CEO of RĒJINS, praises Emma, noting its ability to produce professional and brand-aligned copy quickly and efficiently, giving HelloPartner.ai a positive 4-star review.

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Transforming Copywriting Efficiency and Boosting Engagement with Emma

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Jilleo Recio, CEO of RĒJINS, revolutionized his copywriting process with Emma, our custom GPT Partner. By integrating Emma into his daily routine, RĒJINS overcame copywriting challenges, resulting in sophisticated, engaging website content and improved user engagement. This collaboration underscores HelloPartner.ai’s role as a supportive partner, helping clients navigate the AI-driven future with confidence.

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For more information about RĒJINS, visit their website. (All of their copy was written by the HelloPartner.ai Emma copywriting partner. 😉)

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